Marketing Management (PGDBM102) – Mahatma Gandhi University Sem 1 PGD Business Management covers 6 chapters — Marketing Fundamentals, Consumer Behaviour and STP, Product and Pricing Decisions, Distribution and Promotion, Services and Digital Marketing, Marketing Research and Strategy. Each chapter includes detailed notes, practice questions and previous-year questions.

Marketing Management (PGDBM102) – Mahatma Gandhi University Sem 1 PGD Business Management is designed for Semester 1 students preparing under the PGD Business Management syllabus.

Marketing Management (PGDBM102) – Mahatma Gandhi University Sem 1 PGD Business Management is a Marketing Management book for Semester 1, organised chapter-wise for structured learning.

Yes — Marketing Management (PGDBM102) – Mahatma Gandhi University Sem 1 PGD Business Management includes chapter-wise practice questions and solved previous-year questions (PYQs) to help you prepare effectively.

Marketing Management (PGDBM102) – Mahatma Gandhi University Sem 1 PGD Business Management is available in English.

You get 365 days of access to Marketing Management (PGDBM102) – Mahatma Gandhi University Sem 1 PGD Business Management, and you can read it on mobile, tablet and desktop.